Bond No. 9 has been known to utilize the most beautiful raw materials for its fragrances, one of which is Oud, also known as agarwood and aloeswood.
The best Oud is a dark resinous wood and has a magnificent aroma when burned. Pale or light Oud is considered inferior. Highly powerful and vibrant, the history of Agarwood dates back over 2,000 years and is considered the finest natural incense. Oud is an integral part of the cultural and religious landscape of Hindus, Buddhists, Muslims and Christians and has been widely used in the medicinal practices of Ayurveda, Unani, Arabic, Tibetan, Sufi and Chinese. It also has been mentioned in the 8th century tomes of Sahih Muslims. The word ‘aloes’ has been mentioned several times in the Old Testament and Buddha himself was quoted as saying , “The aromatic fragrance of agar takes one to the stage of nirvana.” King Louis XIV of France had his shirts washed in rose water and agarwood and the Egyptians used agarwood to embalm and anoint the dead. The Indian poet Kalidasa once wrote: “Beautiful ladies, preparing themselves for the feast of pleasures, cleanse themselves with the yellow powder of sandal, clear and pure, freshen their breasts with pleasant aromas, and suspend their dark hair in the smoke of burning agarwood.”
The people of Arabia have embraced fragrant Oud oils for centuries. By the 3rd century AD, as demand increased for Oud and incense, the “Incense Route” expanded, from Arabia to the Indian Ocean then into the markets of the Roman Empire. It is also known that trade routes were established to obtain fragrant goods throughout Arabia & the Middle East long before 1500 BC. Arabians created their own perfumes using Oud, sandalwood, amber, musk & roses. Oud-based fragrances have long been a major occupation for the notables of Arabia. Agarwood, a valuable and defining essence, remains today the world’s most expensive incense. Oud has served as a perfume for two millennia in the Gulf Region and its primary use has long been as incense, wafting into the heavens to unite the human with the divine.
Oud is a resin produced inside a tropical rain forest tree called Aquilaria and it bears beautiful white flowers that are sweetly scented. For ages, Oud has been called ‘Wood of Gods’ and in India’s religious and social sectors, Oud is used more than sandalwood. When it comes to the price factor, agarwood is now more costly than sandalwood.
The mystique of Oud, I believe, is inspired by the ancient traditions of alchemy and metaphysics. For me, Oud, along with frankincense and myrrh, and rose for that matter, conjures up images of spiritually and sensuality in perfumery. Exotic images from The Arabian Nights come to mind.
No small wonder that agar (Oud) has been used in over 500 perfumes on the global market. This exquisite resinous wood, once coveted by Kings and royalty, is now available for everyone to enjoy. It’s no wonder that Oud has made a huge resurgence in the past few years.
Our connection with Oud is ancient and still runs through the veins of modern perfumery today.
The Oud fragrances of Bond No. 9 are HARRODS SWAROVSKI OUD, otherwise known as HARRODS OUD, the signature scent of Bond called BOND NO. 9 PERFUME and NEW YORK OUD, the newest star and Bond’s latest modern version of Oud.
HARRODS OUD (with or without the Swarovski crystals) is this venerable London emporium’s best-selling fragrance, a historic success that combines ancient tradition with a modern twist. It is considered “a sensual perfume” and the notes of Harrod’s Oud are Black pepper, cumin, amber, myrrh, Oud and vetiver. We will be featuring a Guest Blogger next week so please check back in to read a special review of Harrod’s Oud.
BOND NO. 9 PERFUME, SIGNATURE SCENT, which I reviewed last week, (see full review below) is truly a “Gift of Gold”. With this scent, I finally understood Oud and now this is truly one of my favorite perfumes. In my review, I noted that this scent one of the “most gorgeous, addictive, sexy skin scents I have ever smelled” and that “this rose and oud signature perfume is refined and expensive, a sacred cloak of erotic seduction”. Bond No. 9 states that this fragrance is a “mingling of East and West, Dubai and New York, ancient and modern, that captures the emerging international mood of 21st century New York. The notes of the Bond No. 9 Perfume are Oud, Rose, Tonka Bean, and Musk and contain a 30 percent concentration of perfume.
NEW YORK OUD, which will be launched in time for Valentine’s Day 2011, is a smooth, modern full-throttle New York-centric perfume that is an “androgynous” Oud. In testing a lab sample, the first words that came to mind were, “creamy dry down”, and “very smooth and unique”. The heart of rose is the important aspect of the dry down of this perfume.
It is the dry down that defines this scent and this is sure to be a big hit with Bond No. 9 fans world-wide. This is a true animalic oud and Oud lovers will rejoice. Bond is known for creating scents that last and last and this surpasses even its own standards. The sumptuous Oud joins forces with vetiver to create a lingering urban-forest accord. The Oud concentration is a full 30 percent; not the typical 20 percent of eaux de parfum and unheard of in modern perfumery. This scent is the essence of shared romance. A full review of New York Oud will also feature next week.
Launch date of New York Oud is February 2011 and Bond No. 9 New York Oud will be sold at our four New York stores, and at bondno9.com.
Next Week: Guest Reviews of New York Oud and Harrods Oud. AVAILABLE NOW AT bondno9.com
Leave a comment in this post or any of the following posts and enter to win a fabulous goody bag of Bond No. 9 candy samples! We will be holding a random drawing on March 15. Leave a comment and you will be automatically entered in this random drawing. Thank you for stopping by the new Bond No.9 Blog.
Bond No. 9 website www.bondno9.com
Bond No. 9 toll free number: 1.877.273.3369
Bond No. 9 New York Boutiques:
897 Madison Avenue (73rd Street) 212.794.4480
680 Madison Avenue (61st Street) 212.838.2780
399 Bleecker Street (11th Street) 212.633.1641
9 Bond Street (Broadway & Lafayette) 212.228.1732
For my review on the Bond No 9 Perfume, see below.
additional images supplied by editor