We are proud to present a new series dedicated to the fragrances of Bond No. 9 that pay tribute to the neighborhoods of New York City. In this new series titled “The Neighborhoods of Bond No. 9”, we open with the neighborhoods of “Uptown” Manhattan. We begin with the fragrance Madison Soirée, which reflects the district of Madison Avenue.
Named for James Madison, the fourth President of the United States, Madison Avenue is a celebrated street of Manhattan, a mecca for the ultimate shopping experience for the rich and famous. Madison Avenue, on the tony Upper East Side of Manhattan, is North America’s premier luxury district and features such famous stores such as Baccarat, Bally of Switzerland, Barney’s New York, Bottega Veneta, Brooks Brothers, BVLGARI, Calvin Klein, Chanel, Christian Louboutin, DKNY, Dolce & Gabbana, Jimmy Choo, Gucci, Hermès, Lanvin, Gianni Versace, Giorgio Armani, La Perla, Prada, Ralph Lauren, Valentino and Yves St. Laurent, to name a just a few. I remember buying my first and only pair of suede Gucci boots on Madison Avenue, back in the eighties, for a pittance of what they would be today.
There are two Bond No. 9 flagship boutiques which are located at 897 Madison Avenue at 73rd Street and 680 Madison Avenue at 61st Street. In this neighborhood, you’ll find the famous Whitney Museum of American Art and the area boasts internationally renowned hotels such as the Helmsley Carlton House, Hotel Plaza Athenee, the Carlyle Hotel, the Mark Hotel and the Surrey Hotel. Another prominent landmark, The Roosevelt Hotel, was named in honor of President Theodore Roosevelt and opened in 1924.
Since the 1920s, the street’s name has been synonymous with the American advertising industry and the term “Madison Avenue” is commonly used to refer to the world of advertising. Among various depictions in popular culture, especially in television and movies, we have Madison Avenue starring Dana Andrews, Executive Suite with Barbara Stanwyck, Lover Come Back with Doris Day and Rock Hudson and the modern re-make Down with Love with Rene Zellweger and Ewan McGregor. More recently though, most of us may think of the American Movie Classics hit series Mad Men, which focuses on advertising industry during the 1960’s. It is no wonder that Madison Avenue exhibits timeless elegance with a contemporary flavor that is distinctively New York. When I think of Madison Avenue, I cannot help but recall the old song “Everything Old is New Again”.
The fragrance of Bond No. 9’s Madison Soirée is dedicated to Madison Avenue and is classified as a Soft Floral/Fleuri Aldehydé. I have had my eye on Madison Soirée for some time, since I love white floral fragrances as much as I love rose scents. I’ve found that this fragrance is not a typical straight up gardenia- jasmine combination, but is a sparking, very fresh, very clean floral. One of the notes in Madison Soirée is night blooming jasmine, which is supposed to be higher in indoles, yet I do not find this fragrance to be overly indolic. Instead, you have just the sultry flowers shining through the top note of the aldehydes. Aldehydes, when added to flowers in perfumery, gives depth to the scent and is the ingredient that makes fragrances “sing”.
One of my favorite flowers, the gardenia, represents an uplifting of the higher self and the soul. The jasmine flower is known as the “Queen of Night” because its fragrance is released after sunset. The night blooming jasmine has been used as a perfume for thousands of years. This marriage of sparkling aldehydes and the three white floral’s creates a refined and feminine perfume that is perfect for the women of Madison Avenue in Jean Harlow’s era or even the modern “Women of Mad Men”. The personality of the fragrance is a bouquet of the world’s most audaciously sultry flowers of night-blooming gardenia, honeysuckle and jasmine, but the basenote of Oakmoss grounds this scent to make it earthy and sexy.
This fragrance has great sillage and longevity and smells absolutely delightful on me without being sweet or cloying. I find it very intriguing that it has a cool crispness to it yet manages to be a tad sexy. The full-bodied and luscious scent of Madison Soirée is constant and keeps its coolness long into the night.
The press release from Bond No. 9 states that “Madison Soirée is inspired by the woman who drifts through the world’s most exclusive shopping avenue. Whether off to The Met in a piqué polo, or bejeweled and en route to a townhouse dinner party, she is a personification of ultra-feminine polish and candor”. The word Soirée (pronounced swah-rey) means “an evening party or social gathering, especially one held for a particular purpose”. The French, of course, know how to pronounce this word to perfection and the name Madison Soirée represents the fragrance just perfectly. – by Raphaella
Note: Check out the map on the main page of the Bond Blog and Bond No. 9 website. This interactive map showcases the Scents of Bond No 9 and shows you where your favorite fragrance is located!
vailable at Bond No. 9 and all Bond No. 9 Boutiques; Bond No. 9 boutiques listed below
Bond No. 9 toll free number: 1.877.273.3369
Bond No. 9 New York Boutiques:
897 Madison Avenue (73rd Street) 212.794.4480
680 Madison Avenue (61st Street) 212.838.2780
399 Bleecker Street (11th Street) 212.633.1641
9 Bond Street (Broadway & Lafayette) 212.228.1732
Bond No. 9 website www.bondno9.com
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