The Bond No 9 Perfume is truly a “Gift of Gold”. There were many releases these past two years made with Oud. I tried many, but only one grabbed my attention as a “must-have fragrance”. With all due respect to the scent of Oud, most can be a little too dirty for me. Some Ouds smelled “watered down” or “too smoky“, maybe even “too masculine” for a woman. It has crossed my mind that perhaps I was just not suited to Oud. Maybe I did not understand it. And then I discovered the signature scent of Bond No. 9 with rose and Oud and my perception shifted into true understanding. I finally recognized modern Oud, in all its glory. This was a love affair of major proportions.
It wasn’t until I was writing this review that I had the chance to talk with Laurice Rahmé, owner of Bond No. 9,about her signature fragrance. She explained to me that to celebrate her ten years at the address know as No. 9 Bond Street in New York City, she wanted to create a “personal signature fragrance”. She loves Oud, but told me that she did not particularly want to focus on just the traditional Oud, rather on the perfume as “a whole”. She asked Master Perfumer Laurent Le Guernec to create the fragrance exactly “the way she wanted it”, making sure it “was not the characteristic animalic Oud that everyone else is doing”. She described her signature scent as “very modern, very New York, very non-traditional”. It is classified as a woody oriental, opening with bergamot on top, then with Oud and rose, making this scent especially feminine. This Laurice Rahmé signature perfume is now the No. 1 seller at Bond outlets in New York, Dubai and globally.
This contemporary New York version of the ancient Eastern Oud is testimony, I think, to Laurice Rahmé’s shining glory. She utilizes some of the best perfumers in the industry today and has a deep relationship and understanding with each and every one of them. Each Perfumer who creates fragrances for Bond No, 9 New York is allowed to shine, although Ms. Rahmé is clearly at the helm. As she emphasized to me, she is “the chef in the kitchen”. She is a woman who knows what she’s doing and exactly what she wants. Laurice Rahmé has created in this Bond No. 9 a scent that establishes itself as a “perfumer’s fragrance”. It is a stunning tribute and pays homage to the artistry of Bond No. 9.
Bond No. 9 website www.bondno9.com
Bond No. 9 toll free number: 1.877.273.3369
Bond No. 9 New York Boutiques:
897 Madison Avenue (73rd Street) 212.794.4480
680 Madison Avenue (61st Street) 212.838.2780
399 Bleecker Street (11th Street) 212.633.1641
9 Bond Street (Broadway & Lafayette) 212.228.1732
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