Bond No. 9 is proud, thrilled, and (let’s not mince words) psyched
to announce that not one, but two of our eaux de parfum have
just won the ultra-prestigious Fifi Award for Fragrance of the
Year (the year being 2009) in the coveted Nouveau Niche division.
For Women’s Nouveau Niche, the winner is Bond No. 9 Astor Place.
For Men’s Nouveau Niche, it’s Bond No. 9 Brooklyn.
Two prizes in the same category is a rarity in itself—
and rarer still when the perfume house that created them is totally independent of larger corporate ownership. (… and whoa, what a feat that is in this day and age.)
We send our heartfelt thanks to all who have believed in,
supported, and inspired our vision of New York-centric perfumery
over the seven years we’ve been in business. Not least, we
thank our cherished customers, and most of all,
we give praise to Miss Liberty,
lighting the way in New York Harbor.
(We also like that she’s French … but that’s another story.)
After all, Bond No. 9 is a sensory re-imagining of the city of
New York (including Brooklyn—the other boroughs are coming!,
And not to forget the beach retreats that, after all, are
Manhattan in summer exile.)
What our precious Fifis really signal is this: New York perfumery has come of age.
At last we’ve got smell cachet.
And after the Fifis … the Q&A
On the occasion of the winning of the Fifis, Bond No. 9 conducted a brief Q&A with its founder, owner, and chief creative force, Laurice Rahmé.
Q: What was your first thought when you won these awards?
A: It instantly occurred to me that I hadn’t prepared a speech. So I had no choice but to improvise. Which wasn’t hard … I was eager to give thanks to all those who make Bond No. 9 a reality.
Q: Second thought?
A: Honestly, my next thought was—Our scents are all about New York; they’re driven by New York … so why couldn’t the Mayor be there at the ceremony? I also wondered what the Statue of Liberty would think about these rewards—if she could think.
Q: So are you going to create a Miss Liberty eau de parfum?
A: We should, shouldn’t we? Perhaps with a New York Harbor accord.
Q: Is there a lesson to be learned from winning the Fifis?
A: Yes, the American Dream is still on. That’s why we proudly share these awards with Miss Liberty. Another lesson, one that I’d already known, was reinforced with the Fifis, and that is: How wrong can you go when you do New York?
Q: How is it that you, a native Parisian, chose to design a New York perfume collection?
A: Yes, just think: I could’ve done a contemporary fragrance collection in Paris, with its incredible traditions. But I chose New York. I just knew that the place and time were now over here. How else to say that I fell head over heels in love with New York when I first arrived in the over 25 years ago. The city’s high energy and can-do spirit were like nothing I’d ever experienced before. Maybe it takes an émigré’s outsider perspective to sense that New York has lately been poised, as never before, for having its greatness honored. That’s exactly what Bond No. 9 does.
Q: What’s your vision of New York?
A: The magnificence of its diversity gets me every time. It changes, improbably, from street to street. So many voices to be heard and sights to be seen. Each of our eaux de parfum creates a sensory memento of one among a wide variety of specific New York locations. We’re creating what amounts to a scent map of the city, the way a composer creates a symphony.
Q: How do you choose new locations?
A: I go places, high and low, processing the environment. My aim is discovering not just the city’s hotspots—like the High Line, Nouveau Bowery, and of course Brooklyn—but also the less trafficked parts of town, including Great Jones and Riverside Drive. And places of historic importance—such as the soon-to-be-released Cooper Square and Washington Square.
Q: What surprises you most about New York?
A: I’ve never lost my sense of wonderment about being here. The city that never sleeps … that’s so right.
For further information Bond No. 9 New York PR Office at 212 228 0842, ext 15 or email at firstname.lastname@example.org