Perfumery has always been about head-turning. Now, perfumes are about to be turned on their head. For the first time in fragrance history, a major, full-blown fragrance collection is to be launched as an homage to a great city. The name of this fragrance collection is Bond No. 9 (which is also the address of its headquarters boutique at 9 Bond Street, in Noho). The city it celebrates is none other than–could be no other than–New York.
The Bond No. 9 start-up collection–40 women’s, men’s, and unisex eaux de parfum–has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 will infuse the island of Manhattan with scents.
While each Bond No. 9 fragrance is unique, all 40 share something in common with the city in which they were created: They have an edge. From the most audacious (and several are very audacious) to the wittiest and most whimsical, they all convey a courage, a gutsiness, that captures (as in a genie’s bottle) the uncompromising spirit of this grand-scale, fast-paced, hard-working, hard-living kaleidoscopic city. They’ve got a kick–a savvy assurance that says, Yes … this is the place to be … this is the scent to wear.
Bond No. 9 is what happens when a French perfume expert, Laurice Rahmé, for 25 years a loving [...]
Since when do new neighborhoods arise in New York? Hardly ever. After all, this city is already jam-packed with just about every kind of community imaginable. So when a new part of town appears, you can be sure we’re in for something completely different. Like our latest and most dynamic neighborhood, the High Line—which serves as the subject of Bond No. 9’s Spring 2010 eau de parfum. An improbable aerial walkway lined with concrete planks and railroad tracks, landscaped with meadows, wetlands, and wildflowers, the High Line hovers 30 feet above street level as it meanders along its route from the Meatpacking District to the former 34th Street rail yards— sometimes bridging its way through buildings along the way. Lately too it’s begun serving a daily parade of New Yorkers and visitors wanting both a respite from and a fresh take on our non-stop kaleidoscopic city.
We at Bond No. 9, purveyors of New York neighborhood fragrances, have long been enamored of the High Line and its perfume possibilities. A scent that conveys a whiff of urban wildflowers and a hint of industrial grit, with bits of Tenth Avenue energy and Chelsea gallery style added to the mix— this intrigued us. So we set about creating Bond No. 9 High Line.
The result is an androgynous floral-marine bouquet, contrasting the hardy flowers and greens that grow along the High Line’s route with intriguing notes from far away. The scent starts off with a prairie grazing weed—purple love grass—mixed with citrusy bergamot and [...]